09 Feb 2026 Hands on a Hyundai debuts at Toad Suck Daze festival
One of Conway’s most frequently requested festival experiences is getting a new chapter in 2026.
First Community Bank and Chris Crain Hyundai, alongside the Conway Area Chamber of Commerce, announced last Thursday the debut of Hands on a Hyundai, a newly branded endurance-style contest inspired by a fan-favorite competition longtime Toad Suck Daze attendees have asked to see return for years. While the format will feel familiar to many, Hands on a Hyundai marks the first time First Community Bank has partnered on this type of event in Conway.
Hands on a Hyundai is a physical endurance competition in which contestants must keep one hand on a vehicle at all times. The final remaining contestant will win the vehicle.
“Hands on a Hyundai reflects what happens when community partners come together around something people genuinely care about,” said Grant Gordy, community president for First Community Bank in Conway. “This is about honoring the excitement and tradition people remember while creating something new that reflects our commitment to Conway.”
The contest will begin at 12 p.m. on Thursday, April 30, at the corner of Oak and Parkway in downtown Conway and will continue until a winner is determined. The event will take place during Toad Suck Daze, held May 1–3.
“This is a fresh event with deep community roots,” said Brett Berry, general manager of Chris Crain Hyundai. “We’re excited to introduce Hands on a Hyundai as part of Toad Suck Daze and give people the opportunity to be part of an experience they’ll be talking about for years.”
Brad Lacy, President and CEO of the Conway Area Chamber of Commerce said, “our organization is proud to support an event that brings the community together and celebrates one of Conway’s most cherished traditions. The collaboration reflects the spirit of the festival itself.”
How to Enter
Registration boxes will be available at participating First Community Bank locations and Chris Crain locations throughout Conway and surrounding communities. No purchase is required to enter.
Registration opens Monday, March 23.
Beginning Monday, March 30,and continuing through Wednesday, April 22, three names will be drawn each weekday and announced via Facebook Live on the Hands on a Hyundai Facebook page. Each individual whose name is drawn will have 48 hours to appear in person at Chris Crain Hyundai, 1003 Museum Road in Conway, during regular business hours to complete paperwork and have a photo taken.
A mandatory contestant meeting will be held at 6 p.m. on Friday, April 23, at Chris Crain Hyundai in Conway. At that time, 20 contestants and two alternates will be selected through a random drawing
Prizes
First Place: 2026 Hyundai Santa Cruz
Second Place: $2,500
Third Place: $1,500
Fourth Place: $1,000
The winner of the 2026 Hyundai Santa Cruz will receive a 1099 for the dealer purchase price of the vehicle and will be responsible for all applicable sales tax. The winner must retain ownership of the vehicle for 90 days, during which time sponsor logos must remain on the vehicle. Cash prize winners will also receive a 1099.
No purchase is required to enter or win.
Founded in 1982, Toad Suck Daze is Conway’s signature spring festival, celebrating the city’s river heritage and community pride with live music, arts and crafts, food vendors, family activities, and traditions that bring generations together each year. For official rules, updates, and announcements, follow the Hands on a Hyundai Facebook page.
For more information about First Community Bank, call 870.612.3400 or visit First Community Bank | Arkansas & Missouri.
