15 Mar 2026 Festival favorite returns to Toad Suck Daze with Hands on a Hyundai
First Community Bank and Chris Crain Hyundai hosted a press conference on Feb. 6 to announce the debut of Hands on a Hyundai, a newly branded endurance-style contest that will kick off at noon on April 30 at the corner of Oak and Parkway in downtown Conway and will continue during the Toad Suck Daze festival, held May 1-3.
Brett Berry (from left), general manager of Chris Crain Hyundai; Lori Melton, senior VP of marketing, PR and business development for First Community Bank – Conway; and Grant Gordy, community president of First Community Bank – Conway can’t wait to see who can hold on the longest!
While the format may feel familiar, Hands on a Hyundai marks the first time First Community Bank has partnered on this type of community event in Conway. It was inspired by a fan-favorite competition that longtime festival attendees have asked to return for years. It is a physical endurance competition in which 22 contestants must keep one hand on the vehicle to remain eligible.
The final remaining contestant will win the Hyundai Santa Cruz.
‘’Hands on a Hyundai reflects what happens when community partners come together around something people genuinely care about,” said Grant Gordy, community president of First Community Bank in Conway. ‘’This is about honoring the excitement and tradition people remember while creating something new that reflects our commitment to Conway.”
Registration begins March 23, and there are specific guidelines to follow, so those interested in participating should check the Facebook pages of First Community Bank and Chris Crain Hyundai for details.
