11 May 2025 501DER WOMAN 2025: Karen Ferguson
When Karen Ferguson traded in her marketing career to start her own real estate business, it wasn’t a leap of faith. It was a calculated move that allowed both more time with family and additional opportunities to help make a tangible difference in her community.
Fueled by more than 25 years of experience in marketing leadership roles for Fortune 500 companies, a bachelor’s degree in marketing and a master’s degree in business, Ferguson has excelled in her real estate career, exhibiting the expertise and enthusiasm necessary to become a pioneer in her field. “My clients and the people in the community call me the ‘Go-Getter Realtor’ because of my drive, grit and passion to help others,” she said.
In a profession in which 70 percent of REALTORS® fail to make a sale each year, Ferguson broke real estate records last year, completing 73 transactions totaling $25 million in home sales to earn Faulkner County Board of REALTORS®’ Triple Diamond award.
“The Triple Diamond award is the highest distinction that a Faulkner County REALTOR® can achieve,” Ferguson said. “Ranking in the top five out of more than 300 REALTORS® in Faulkner County is one of my most rewarding professional milestones.”
In addition to helping families in the 501 find their forever homes, Ferguson goes above and beyond for her community through volunteerism. A true advocate for women, she takes pride in helping women get back on their feet through Harbor Home for Women. “Whether it’s helping people buy their dream home or helping women at Harbor Home learn how to create a resume and practice job interview skills so they can get a job or so they can get their children back, there’s no greater joy than helping people,” she said.
Ferguson holds multiple other leadership positions within the communities she serves, as well as a special place in her heart for helping both the homeless and veterans. She lives in Conway with her husband, Robert, along with four bonus daughters and a disabled mother for whom she provides caregiving. In her free time, she and the family enjoy camping and spending time at their cabin her husband built.
