02 Jul 2025 UCA’s Steve East retires after 31 years
The University of Central Arkansas bid farewell to Associate Athletic Director and Media Relations contact Steve East on Monday when he retired.

After 31 years at the university, he sent his final press release to the media and said he looked forward to the freedom that retirement brings. “I’m looking forward to going to games I want to go to instead of games I have to go to,” East wrote. “And [having] nights and weekends free, for the most part. I’ll still be around at games, and probably even working a few here and there.”

He thanked the media for their continued coverage of the Bears and Sugar Bears and signed off. Earlier this year, East was honored by having Bear Stadium’s press box named for him and his family was invited onto the field to be part of the celebration of his service. He was presented with a plaque as well.