UCA Outreach receives award

The University of Central Arkansas Division of Outreach and Community Engagement recently received the 2018 international award for Best Brochure from the Learning Resources Network (LERN) at a conference in Portland, Ore.

The division earned the award for its fall 2017 Outreach catalog.

“Though laborious at times, I am proud of the Outreach catalog and honored to receive international recognition for the work that we do,” said Kristy Carter, director of marketing for Outreach and Community Engagement, after accepting the award.

With nearly 700 professionals from North America who attended the conference, LERN is the world’s largest association in continuing education and lifelong learning.

UCA Outreach Director of Marketing Kristy Carter (from left), LERN President William Draves, UCA Outreach marketing coordinator Kristen Spickard and Lawana Hawkins, noncredit program coordinator UCA Outreach.UCA’s Division of Outreach and Community Engagement took feedback from the LERN Marketing Institute’s brochure critique and transformed its printed catalog, replacing stock photos with photos of real students, giving more space to both student and instructor stories. 

“UCA Outreach has successfully served as a model, utilizing data-driven brochure designs to continue lifelong learning education programs across North America,” said William Draves, president of LERN.

To see the new 2018 spring catalog and register for upcoming community education and culinary classes through UCA Outreach, visit uca.edu/outreach or call 501.450.3118.