26 May 2025 The Peacock Group wins national honors at PRSA Silver Anvil Awards

Posted at 6:06 PMh in News by

LITTLE ROCK — The Peacock Group (TPG) earned national recognition last week at the Public Relations Society of America’s (PRSA) prestigious 2025 Silver Anvil Awards in New York City. TPG took home a coveted Silver Anvil Award and an Award of Excellence, celebrating standout work on two impactful campaigns developed in partnership with leading philanthropic organizations.

Dubbed the “Oscars of the PR industry,” the PRSA Silver Anvils honor the best strategic communications programs in the country. TPG’s recognized campaigns were:

“These national awards celebrate the power strategic storytelling has in driving real impact,” said Denver Peacock, founder and principal of TPG. “To be recognized among the nation’s best is an incredible honor and a testament to our team’s creativity, our clients’ trust, and the meaningful stories we are proud to help tell.”

The “Ella the Banker” campaign introduced a children’s book designed to inspire young girls of color to see themselves in banking and finance careers. TPG led a comprehensive statewide launch that included media outreach, influencer engagement and high-visibility public events designed to spark conversation about representation in financial literacy.

For the “Giving Birth in America: Arkansas” campaign, TPG managed a multi-month launch of Every Mother Counts’ maternal health documentary in Arkansas — highlighting the state’s maternal mortality crisis and encouraging critical conversations through community events, press coverage and stakeholder engagement. The effort was part of a larger public awareness initiative and previously earned state-level honors in 2024.

“Celebrating stories that make a difference is what drives us,” said Allyson Pittman Gattin, public relations director at TPG. “We are deeply grateful to the Winthrop Rockefeller Foundation, Every Mother Counts and Ingeborg Initiatives for their partnership and commitment to meaningful change.”

Founded in 2014, TPG is a full-service public relations agency with offices in Little Rock and Bentonville. The firm has earned a reputation for bold ideas, strategic storytelling and campaigns that move the needle for communities, nonprofits and brands across the country.

Recently, TPG was also named Partner of the Year by Big Brothers Big Sisters of Central Arkansas and a Small Business of the Year finalist for the Little Rock Regional Chamber’s Small Business Impact Awards.

About The Peacock Group

Founded in 2014, The Peacock Group is a strategic communications firm specializing in public relations, public affairs, media relations, crisis communications, content creation, social media and event management. The firm has extensive experience developing and executing initiatives that make strong impressions, foster long-lasting relationships and build support among key audiences. With offices in Little Rock and Bentonville, The Peacock Group has worked with individuals, corporations, foundations, nonprofits and government clients in Arkansas, across the U.S. and around the globe. For more information, visit peacockgrp.com.