Superior Chevrolet plans grand opening

Grand opening festivities are on tap 10 a.m. to 4 p.m. Saturday, June 22, at the new Superior Chevrolet dealership in Conway.

Grand opening festivities are planned Saturday at Superior Chevrolet located at 1275 Exchange Ave. (Dave Ward and I-40 Exit 129).

Saturday’s festivities will include free food and drinks as well as door prizes. The Chevrolet Kids Fish Tank will also be onsite. In addition to “grand opening deals,” for every new vehicle sold between now and Sunday, June 30, Superior is offering one year complimentary maintenance.

Construction on the 30,600-square-foot facility – located at 1275 Exchange Ave. (Dave Ward and I-40 Exit 129) – started in March 2012.

According to general sales manager Mickey Glover, the new facility is a Chevrolet design, which features the company’s “under the blue arch” look. “It is what the new face of Chevrolet is going to look like,” he said.

The new location has many features designed with the customer in mind.

There is a large customer service lounge complete with complimentary refreshments, including gourmet coffee, and a large TV. There are also workstations for customers to use along with free WI-FI. A kids room with a TV is also available.

The expanded service department is state-of-the art. Among the features, customers can now pull through automatic doors. Once inside, the door closes. “The customer is already inside before they get out of their vehicle,” Glover said.

Superior also offers a courtesy shuttle for customers who want to return to work while their vehicle is being serviced.

The new dealership also has a spacious indoor showroom. “We never had one before,” Glover said.

The move to the new Chevrolet dealership was made Feb. 18. According to general sales manager Mickey Glover, the staff concluded business at the Oak Street location on Friday, Feb. 16. The sales and service teams met at 7 a.m. the following morning to move 424 vehicles to the new location to open for business on Monday, Feb. 18, at the new facility.

The former location – built in 1982 – had been home to Superior since December 2004. It was 11,000 square feet. “We have parking for all of them now,” Glover said, adding that at the previous location the overflow parking was a grass lot next to the dealership.

With the additional space, Superior has increased its inventory of new and pre-owned vehicles to more than 500.

Glover said the Superior staff is excited about the new location and looking forward to sharing it with the community. “It is so open and bright,” he said. “Everybody is excited and it is something to be proud of.”