11 Dec 2018 Searcy advances to Top 10 in Small Business Revolution Series
Deluxe Corporation announced today that Searcy is among the Top 10 communities selected to advance toward the winning spot on its Small Business Revolution – Main Street series on HULU.
From an original pool of 12,000 applicants nationwide, Searcy is one step closer to a starring role on the show, which features small business makeovers. Each season, Deluxe seeks out America’s most inspiring small towns, and awards the winner – and six of its small businesses – a $500,000 revitalization and documents the transformation in an original series.
At a community watch party hosted at the historic downtown Rialto Theater to celebrate Tuesday’s announcement, Mat Faulkner, president and chief idea officer of Think Idea Studio in Searcy, said, “I have never witnessed such unity and swift, comprehensive engagement as what the Small Business Revolution has brought to our community in an incredibly short period of time. We are ready to see this all the way through.”
As a Top 10 town, Searcy will receive a visit from The Small Business Revolution producers in January. Town leaders and small businesses will share how they would benefit from the Main Street revitalization.
Amy Burton, Main Street Searcy director, said, “We are so proud to be a part of Searcy’s Small Business Revolution! Now it’s time to give back to the small business owners who give so much.”
Visiting the towns and hearing from community members on social media will help Small Business Revolution producers determine the towns in which they think they could make the biggest impact. In mid-February, they will announce the Top 5 finalists that will be up for a weeklong public vote to see which town will be featured in Season 4. The winner will be announced at the end of February, at which time small businesses will be invited to apply to be featured on the show. Filming for the series will run from March through August.
“The City of Searcy is a vibrant community because of the hard-working people who live and work there, and Arkansas is fortunate to have citizens taking an active role in the development of their cities throughout the state,” said Gov. Asa Hutchinson. “I am proud that Searcy is taking the initiative to invest in its culture and economy to create opportunities for its city and its citizens.”
During the call for nominations from Oct. 4-26, nearly 12,000 nominations were submitted, which Deluxe narrowed down to the Top 20 on Nov. 13. In this phase, town leaders received a questionnaire and began reaching out to community members and small businesses to solicit support for the project.
Using #MySearcy, community members rallied together to create a video that has received more than 50,000 views and generated excitement as evidenced through thousands of social engagements on Facebook and Instagram. The effort has also garnered support from Hutchinson, Arkansas Rep. Les Eaves, Arkansas Sen. Jonathan Dismang, the Arkansas Department of Parks & Tourism, AEDC, Arkansas State Chamber, Arkansas Main Street, Department of Arkansas Heritage, Searcy Regional Chamber of Commerce, Searcy Regional Economic Development Corporation, Searcy Mayor David Morris, White County Judge Michael Lincoln and Searcy Parks & Recreation Director Mike Parsons.
Liz Howell, vice president for alumni and parent relations at Harding University, added, “The Small Business Revolution has created much-needed momentum in our community. We are confident we can win this because this matters to us. We need everyone to get behind this by sharing on social media. We are united, excited and are willing to go the distance. As the only city in the competition in Arkansas, we have gained the support of the Natural State. In 2013, Harding won the ‘Best Road Trip Destination for College Basketball’ over big Division I university towns. Searcy can do this again because it matters, and we are proud of our hometown.”
To learn more about the show and to check out full episodes, visit the Deluxe Small Business Revolution TV Show website at deluxe.com/sbrc/small-business-revolution.