20 Oct 2025 Ronald McDonald House launches ‘Family Stays’ campaign, refreshed brand identity

LITTLE ROCK — Ronald McDonald House Arkansas & North Louisiana shared earlier this year that Ronald McDonald House Global would soon reveal a refreshed brand identity for all its chapters. The refresh was spurred by an effort to increase understanding of its work and attract the next generation of donors. While maintaining our core mission of supporting families during medical crises, Ronald McDonald House Arkansas & North Louisiana was chosen as an early adopter for this new, bold initiative and global campaign and will begin adopting the new identity starting today.

The campaign and refreshed branding reintroduces the organization to showcase exactly what Ronald McDonald House does for families: provide essential resources, a community of support, and accommodations near hospitals. This approach centers on genuine family experiences, reflecting the organization’s commitment to authentic storytelling. Early reactions from the campaign’s rollout have demonstrated the profound impact of families staying together during their child’s medical treatment.

“We are excited to be a part of this campaign from the very beginning. Putting families at the heart of their child’s care is what we do, and this new initiative showcases those stories and honors the families that we see in our Arkansas & North Louisiana programs every day,” said Janell Mason, CEO of Rondald McDonald House of Arkansas and Louisiana.

The announcement comes as research published in Children found that nearly half (50%) of caregiver’s report depression symptoms and more than two-thirds (69%) report anxiety symptoms during their child’s hospital stay. This finding highlights the significant mental health challenges caregivers face — challenges Ronald McDonald House addresses, ultimately improving health outcomes for children and their families — and reinforces the critical role the organization plays within healthcare systems.

Ronald McDonald House is more than a place to physically stay, it’s a place to stay supported, cared for and connected. Ronald McDonald House Arkansas & North Louisiana is a locally funded and operated 501(c)(3) organization dedicated to providing essential services that remove barriers, strengthen families, and promote healing when children need healthcare. Since 1981, more than 67,000 families have been served at Ronald McDonald House programs across Central and Northwest Arkansas. Its newest program, Ronald McDonald House: Shreveport-Bossier opens October 28, 2025, with the Ronald McDonald House Family Room in Monroe, LA and Ronald McDonald House: Baptist Health Little Rock opening in 2026.