24 Mar 2025 Philips and Ingeborg Initiatives partner on Pregnancy+ app for Arkansas Moms
BENTONVILLE — Ingeborg Initiatives andRoyal Philips, a global leader in health technology, are teaming up to provide all expectant parents in Arkansas with access to Philips Avent Pregnancy+ app with customized state-offered information and tools to increase access to care, improve health literacy and adopt healthy habits. State residents who download the Pregnancy+ app will automatically receive access to this premium, customized content.
In the U.S., Arkansas ranks 50th in maternal mortality as well as infant mortality. Educational tools such as Pregnancy+ give families direct access to state-offered content developed by experts to help drive awareness, confidence and a healthy lifestyle. A recent survey* among pregnant and postpartum mothers indicates that those using the Pregnancy+ app report higher maternal health literacy, interest in engaging in early and regular prenatal care and adopting healthier habits compared to those who do not use pregnancy apps, which ultimately may foster better health outcomes for mom and baby.
“Maternal health in Arkansas is in crisis. Lawmakers are now focused on it, but it is going to take all stakeholders — public, private, philanthropic — to get women the care they need before, during and after birth,” said Olivia Walton, Founder & CEO of Ingeborg Initiatives. “We want to meet moms where they are — on their phones — providing them with the necessary resources at their fingertips. This is a positive step toward helping ensure healthier pregnancies through access to critical information and services that will help build healthy families.”
Pregnancy+, the world’s #1 pregnancy app with more than 80 million lifetime downloads, provides information and guidance throughout a pregnancy, including over 800 articles, life-like 3D baby models, a weekly pregnancy tracker and audio/video courses led by health and well-being experts. In addition, the app is customized with information about Arkansas-based social services, infant health topics, mental health resources, early childhood programs and additional support services for expecting and new parents. These topics offer essential support throughout pregnancy and early parenthood.
Arkansas is the second state, after Michigan, to work with Philips to create state-specific app content and the first to do so through private funding. Since the initial rollout of the Arkansas-tailored content on Feb. 14, more than 2,500 Arkansas families have unlocked the personalized experience, with the most-clicked resources being apply for Medicaid benefits; schedule an appointment at your local health unit; and learn about available benefits and sign up for WIC.
“At Philips, we are deeply committed to advancing maternal health and access to care through education and innovative technology, and Pregnancy+ is just one way we are doing that,” said Dana Medema, Head of Personal Health, Philips North America. “No one organization is going to be able to address the maternal health crisis alone, but collaboratively, we can meet moms where they are and give them access to the care they need.
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and well-being through meaningful innovation. Philips’ patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.
Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2024 sales of EUR 18 billion and employs approximately 67,800 employees with sales and services in more than 100 countries. News about Philips can be found at philips.com/newscenter.
About Ingeborg Initiatives
Ingeborg Initiatives was founded by Olivia Walton and is dedicated to empowering mothers in the state of Arkansas by improving maternal health, advancing women’s economic opportunity and expanding access to quality care and early learning opportunities for children. “Ingeborg” is the namesake of Olivia’s maternal grandmother. The name and its personal significance embody the organization’s mission to empower mothers in Arkansas. Learn more at ingeborginitiatives.com.
