07 Sep 2025 Little Rock Chamber hosts Power Up Event to celebrate travel in the Natural State
The Little Rock Regional Chamber’s Power Up: The State of Regional Tourism event was a resounding success, bringing together leaders and community members on July 16 to explore the growing impact of tourism across Central Arkansas.

Held at the Clinton Presidential Library, the event featured a dynamic panel of industry leaders, including Steve Arrison, CEO of Visit Hot Springs; Gina Gemberling, president and CEO of the Little Rock Convention & Visitors Bureau; and Karen Trevino, president and CEO of North Little Rock Tourism. Each shared valuable insights on how tourism continues to drive community growth, enhance quality of life and fuel economic development.

From outdoor recreation and culinary tourism to heritage and hospitality, the discussion highlighted that tourism in Central Arkansas is more than travel. It is a powerful force for regional progress.








