02 Jan 2026 Five-Oh-Ones to Watch 2026: Dr. Fredricka B. Sharkey

Posted at 2:23 PMh in Five-Oh-Ones to Watch by

By KD Reep

For Dr. Fredricka B. Sharkey, communication has never been just about messages. It has always been about people. As director of communications for the Pulaski County Special School District (PCSSD), she oversees everything from digital platforms and media relations to advertising and crisis communication. Yet, at the heart of her work is a simple, powerful mission: to inform, uplift and serve a community she proudly calls home.

Photo by Mike Kemp

Sharkey’s journey into communications began early. As a ninth-grader on a class trip to a television station in Greenville, Miss., she watched an anchor demonstrate how to deliver the news.

“I thought, ‘That’s easy! I can do that, too,’” she said. That moment sparked a lifelong passion. She pursued a degree in mass communications with an emphasis in broadcast journalism and launched a career that included roles as a newspaper staff writer, television reporter, anchor and public affairs director.

As life evolved, so did her professional path. After marrying and starting a family, Sharkey transitioned into public relations, blending her journalistic storytelling skills with strategic communications. Determined to deepen her expertise, she earned a master’s degree in communications management, followed years later by a doctorate in education. Her doctoral research focused on crisis communications, an area that would become increasingly relevant in her leadership roles.

Dr. Fredricka Sharkey knows that a quality education expands the borders of the mind and opens doors to opportunities. She beamed with pride when her youngest child recently earned a bachelor’s degree from the University of Central Arkansas. The Stiffin and Sharkey families attended to celebrate Frederick. “I have said time and again that occasions exist that bring so much joy that little else matters … Graduation day is one of those times,” Fredricka said. “Our family experienced the kind of joy that is difficult to describe as we all witnessed the baby child, and grandchild of the family, graduate from the University of Central Arkansas with a Bachelor of Business Administration. Frederick N. Sharkey was our joy that day.”

Today, Sharkey leads communications for PCSSD with both expertise and empathy. The district is deeply personal to her; all three of her children are graduates of PCSSD’s Maumelle feeder schools. “Education gives you a spirit of vitality and energy,” she said. “You’re surrounded by people who are growing and changing every single day. It’s challenging, yes, but incredibly rewarding.”

Beyond her professional responsibilities, Sharkey is deeply committed to mentorship and service. Through Delta Sigma Theta Sorority Inc. and on her own, she coaches and encourages young people, helping them navigate life’s questions and recognize their potential. One of her proudest ongoing accomplishments is supporting others pursuing doctoral degrees. Having experienced firsthand how difficult the journey can be, she now actively helps others with research, writing, APA style and encouragement. 

“Right now, I’ve seen seven people complete their doctorates,” she said. “Watching that is incredibly meaningful.”

Her days begin early, often at 5 a.m., and reflect her nurturing spirit. Mornings may include calls to her husband, her “chadult” children (a term she affectionately coined for adults who are still very much her kids), and young people she mentors. “The days I get to make all those calls are my happiest mornings,” she said.

When she finds downtime, Sharkey enjoys creative pursuits like knitting, cross stitching, reading and reminiscing about her former hobby, couponing, which once included teaching classes on the art of saving and stockpiling.

Living in Central Arkansas since 1997, Sharkey values the region’s unique balance of cultural richness and close-knit community. “We have universities, museums, Broadway shows and great restaurants but still feel connected,” she said. “I’m proud to call this home.”

Guided by scripture, inspirational quotes and a personal mantra, “Enough. I am enough. I have enough. I’ve had enough,” Sharkey approaches life with confidence, gratitude and discernment. Looking ahead to 2026, her focus remains on empowering her team and strengthening PCSSD through shared success.

Asked what she hopes to be known for, her answer is clear: integrity, purpose and mentorship. Her advice to others seeking to stand out? “Don’t worry about standing out. Just do the work to improve your community and the lives of others.”