17 Apr 2017 BrainFreeze fundraiser April 23

Getting a BrainFreeze from drinking milkshakes can actually help one of Conway’s favorite charities.

The Purple Cow in Conway will host its Third Annual BrainFreeze fundraising event, a milkshake-drinking competition, from 2 to 4 p.m. Sunday, April 23, on the Green at The Village at Hendrix.

“We are looking forward to the ‘coolest’ fundraiser of the year for Bethlehem House,” said Aimee Prince, the shelter’s director of development.

The reigning champion in the Celebrity Category is Conway High School Coach Todd Kendrick. Last year, he drank three pounds and seven ounces of Purple Cow milkshakes. He will be defending his title for the third time.

His son, Conner Kendrick, will be going for his second consecutive title in the student division.  

Registration is open for all categories: Student, Collegiate, First Responders and Church/ Community Divisions. Contact the shelter to register at 501.329.4862.

Organizers also promise a fun and free family adventure with kid-friendly activities, including face painting, games, goodie bags and special guests.

All funds raised at BrainFreeze will benefit Bethlehem House, a transitional shelter in Conway that seeks to encourage, equip and motivate homeless and nearly homeless individuals and families to take the necessary steps to improve their life.

“We are very thankful for Purple Cow and Yarnell’s Ice Cream for putting together this event that has now become an event that people look forward to. We hope everyone comes out for an afternoon of family fun. Even if you aren’t competing, you’ll have a great time. Be sure to watch the Bethlehem House Facebook page for updates and information,” said Prince.