29 Sep 2025 Arkansas PRSA Announces 2025 Prism Recipients
LITTLE ROCK — The Arkansas Chapter of the Public Relations Society of America (PRSA) hosted its annual Prism Awards honoring 24 exceptional public relations programs from the past year and the skills of the state’s practitioners, companies and organizations. Held Thursday, Sept. 18 at Next Level Events, the 2025 event was emceed by Kaelin Clay, co-anchor of KATV’s Little Rock ARC.
As part of the evening’s recognitions, Arkansas PRSA honored Natalie Ghidotti, APR, PRSA Fellow, as the chapter’s newest inductee into the PRSA College of Fellows. This prestigious designation is held by fewer than 5 percent of PRSA members nationwide and recognizes senior practitioners who have demonstrated exceptional leadership, service and impact in the profession. Ghidotti is the first woman from the Arkansas Chapter and only the fourth member ever selected from Arkansas.
The evening’s top honor, the Bob Sells Best of Show Award, was presented to The Peacock Group for its support of the Walton Family Foundation’s Grand Opening of the Market Center of the Ozarks. The award, named in memory of PRSA Arkansas legend Bob Sells, recognizes the highest-scoring campaign among all multi-element entries.
2025 PRSA ARKANSAS PRISM AWARD WINNERS:
MULTI-ELEMENT PROGRAMS
Community Relations
Kinetic: Copper Theft Corridor Campaign: Protecting Reputation, Building Community Resilience
Institutional Programs
The Peacock Group: Birthing Trust — Introducing the Doula Alliance of Arkansas
Internal Communications
UA Little Rock: UA Little Rock Builds Buy-In, Page by Page
Content Marketing
The Peacock Group: Tipton & Hurst, National Teacher Appreciation Week
Crisis Communications
Ghidotti Communications: Arkansas Bar Association
Marketing Communications
The Communications Group: Kickstarting ABB’s Thought Leadership
Multicultural Public Relations
Ingeborg Initiatives in Collaboration with The Peacock Group: Little Rock Black Nurses Association Community Health Fair and Baby Shower
Public Affairs
The Peacock Group: Ingeborg Initiatives, Maternal Health
Public Service
Ghidotti Communications: 2025 Heart Ball
PR on a Shoestring Budget
The Peacock Group: Hoops for Kids’ Sake
Special Events and Observances, Less Than 7 Days
The Peacock Group: Walton Family Foundation, Market Center of the Ozarks Grand Opening
Special Events and Observances, More Than 7 Days
Garver: Garver EWeek 2025 — Engineering is #1 in Fun!
Reputation / Brand Management
Arkansas Economic Development Commission in Collaboration with mhp.si: Increase Brand Reputation Through Enhanced Announcement Strategy
Other Public Relations
mhp.si: Arkansas Food Hall of Fame
SINGLE ELEMENT PROGRAMS
Creative Tactics
The Peacock Group: Tipton & Hurst, National Teacher Appreciation Week Activation
Feature/News Writing
mhp.si: Walking Toward Wellness — UA Little Rock Champions Mental Health Awareness
Media Relations
The Peacock Group: Ingeborg Initiatives, Maternal Health
Multimedia
The Communications Group: Field to Film — Featured Research and Career Snapshot Video Series
Periodicals
Arkansas Economic Development Commission in Collaboration with mhp.si: Economic Development Alert
Advertising Support
The Communications Group: Targeting the Rural Borrower
Social Media and Influencers
The Communications Group: “Soy-Cool,” ASPB Soybean Spokesperson
Websites
The Communications Group: Brand YOU-niversity — A Personal Branding Workshop
Promotional Printed Pieces
The Peacock Group: Land of Steel Growth Report
This year’s competition was the chapter’s second-highest year on record, with 104 entries — an 85% increase over 2024. Entries in two categories — multi-element and single-element programs — were evaluated by an independent panel of 12 judges from three PRSA chapters: Chicago, San Diego/Imperial Counties and West Virginia. Finalists earned scores of 70% percent or higher under a rubric emphasizing strategic planning, clear objectives and measurable results.
In addition to the awards, attendees participated in a moment of silence to remember Carol Jeanne Cassil, APR, a respected practitioner, mentor and longtime PRSA leader whose legacy of service and lifelong learning continues to inspire Arkansas communicators.
Event sponsors included: Presenting Sponsor: Mitchell Williams Law Firm; Table Sponsor: Ghidotti Communications; Bob Sells Best of Show Sponsor: The Peacock Group; Category Sponsors: The Communications Group and UA Little Rock; Contributor Sponsor: Red & Blue Event Venue; and Print Sponsor: BFC Print.
