30 Jun 2025 Arkansas jeweler receives Global Community Impact Award
Sissy’s Log Cabin, the Mid-South’s largest family-owned and -operated retailer of natural diamonds, jewelry, estate pieces and fine gifts, has been named the 2025 honoree of the global Diamonds Do Good Community Impact Award. This recognition highlights the Jones family, owners of Sissy’s Log Cabin, for their meaningful contributions to the communities they serve.

The Diamonds Do Good Awards celebrate influential leaders whose business practices are committed to positive social impact, industry innovation and community empowerment. “These honorees exemplify values our organization and the natural diamond industry hold dear. They inspire us with their vision and commitment,” said Kathy Corey, president.
Diamonds Do Good is a nonprofit organization founded in 2007 to tell the story of how diamonds support transformative initiatives globally. Through storytelling, DDG shares how natural diamonds uplift communities and contribute to global economic and social development.
With locations in Little Rock Heights, Little Rock Promenade, Pine Bluff, Conway, Jonesboro, Memphis and a new location in Fort Smith, Sissy’s Log Cabin actively supports numerous local and regional philanthropies and proudly champions various educational initiatives and community development projects.
“For more than 50 years, giving back to the communities we serve has been central to who we are as a family and what we want our business to represent,” said Bill Jones, CEO of Sissy’s Log Cabin. “Being recognized alongside other incredible industry leaders and organizations dedicated to making a difference in their communities is truly an honor.”
The award was presented at the Diamonds Do Good Awards Gala on June 5 at the Venetian Hotel’s San Polo Ballroom in Las Vegas. In addition to Sissy’s Log Cabin, the gala honored three other notable figures and organizations in the jewelry industry.
Founded in 1970, Sissy’s Log Cabin has seven locations across Arkansas and Tennessee. Well-known for its extraordinary quality jewelry and exceptional customer service, the store offers a spectacular selection of natural diamonds, jewelry, estate jewelry and fine gifts.