30 Apr 2024 501Der Women 2024: Mirinda Davis

Mirinda was mesmerized by the fashion industry as a young child, and at age 15, she started working in her first storefront, “Express,” in Park Plaza Mall. 

This passion continued; she attended fashion school and worked through many years of retail promotions with private and corporate-owned retailers. 

In 2019, Mirinda opened her online and vendor business as Kindred Mercantile. In 2020, she took a complete leap of faith, leaving the life of corporate retail travel and opening a storefront in her hometown of Conway. Her daughter, Mallory Davis-Reed, works with her in this successful venture. 

“I love having a storefront where I can love on people and let God’s light shine through me every day,” Mathis-Davis said. She also supports nonprofit organizations such as Connected Foster Care, Life Choices and Alzheimer’s of Arkansas.

Since opening the storefront on Oak Street in Historic Downtown Conway, Kindred Mercantile Boutique has accepted numerous awards within the market. At a recent ceremony, the Conway Area Chamber of Commerce named her Outstanding Retailer of the Year for 2024. “This is a huge deal, and I’m so honored!” Mathis-Davis said.

If she could tell her younger self one thing, she would say, “Stay true to who you are and don’t get wrapped up with impressing people or making big money; just let God’s light shine through you, and He will take care of the rest,” based on Matthew 5:16. 

Of all Mathis-Davis’s accomplishments, her family is most important to her. She’s been married 31 years and has two exceptional children, both of whom are married to incredible spouses. 

Her siblings, nieces and nephews are all very close and supportive, which means a lot to the small business owner. 

“Being considered a 501Der Woman is so special to me because it’s important to show other women that you can stay true to yourself, never give up on following your dreams and trust God through all the processes!!”

Kindred Mercantile Boutique is for all the ladies! They offer clothing for babies, youth, tweens and adults in sizes XS to 3X. Customers can also find permanent jewelry, designer handbags and fun gifting goodies. “Let us be your ‘go-to’ store, and don’t keep us a secret!” she said.

You can reach Mirinda at 501.472.6450, shop online at shopkindredmercantile.com or visit her at 1010 Oak St., Conway.