501Der Women 2024: Danielle Burnell

Danielle Burnell, controller for Chris Crain Enterprises, finds fulfillment in a workplace where she is part of a team and feels a sense of accomplishment in contributing to a common goal. She confessed, though, that in the beginning she found the auto business a bit challenging compared to a similar position she held before Chris Crain hired her in 2018. However, she said it has ultimately pushed her to grow both professionally and personally.

“Mrs. Danielle might be the most patient person on the planet, while at the same time handling her business,” said Brett Berry, General Manager at Chris Crain Hyundai. “She gives us grace and leniency when we need it, but when it’s time to get things done, she absolutely holds us accountable until we produce the results.”

As controller, Burnell balances multiple businesses under the Chris Crain Enterprises umbrella, including Chris Crain Hyundai, Genesis of Conway, MSA Customs and Motorsports Authority, Hot Springs. 

Balance isn’t just important at work. “Balancing a career and home life can be extremely challenging at times, but also very rewarding,” said Burnell, a wife, mom, sister, daughter, and friend. She places great importance on surrounding oneself with strong personal friendships to lean on for support when life gets a little crazy trying to juggle the demands of both work and home. She placed equal importance on being that support for others when they are in the trenches. “It truly takes a village,” she said.

Having grown up in Conway, Burnell is encouraged by the opportunities for women in Central Arkansas. “I recently attended the Women’s Leadership Network brunch on International Women’s Day, and looking around the room at so many women who are business leaders in their respective industries was incredibly inspiring,” she said. Burnell’s mom, Nancy Davis, is also a great source of inspiration and encouragement. “She is a gentle soul and has a heart of gold and cares for so many others on a daily basis.” Burnell also feels fortunate to be surrounded by friends who carry a heavy load every day but support each other intentionally and unconditionally.

Burnell enjoys spending time outdoors with friends and family, specifically on or near a lake, a river or the ocean. She loves that the 501 area offers so many beautiful lakes, parks and campgrounds.

What is something no one would suspect about Burnell? “I’m quite a talker, but I hate public speaking!” she said.

Contact Danielle by email at [email protected].